guide

Causeway Exchange 2014

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Celebrating five years of CEX with 10 days of originals works by
inspirational artists from both sides of the causeway. Come and let your senses feast on the
exceptional, the extraordinary, and the exhilarating. Some of Malaysia’s best entertainers, artists
and writers are set to take Singapore by storm from 13 – 22 June as part of CausewayEXchange
(CEX) arts festival.

CausewayEXchange (CEX) created in 2010 is a joint arts and culture initiative between
Singapore and Malaysia that aims to serve as the premier exchange platform between the arts
and creative communities of Singapore and Malaysia. The festival aims to foster greater
collaborations among young and well-established artists from both countries. Held annually, the
festival celebrates the arts not only by showcasing performances and masterpieces but also by
giving practitioners and audiences a chance to participate in educational workshops conducted
by professionals. Since the first festival held in 2010, CEX has successfully commissioned,
collaborated and supported more than 150 projects ranging from visual arts to performing arts
to mixed media.

For its fifth edition , the multi-disciplinary arts festival aims to increase support towards the
arts from the public, bridge communities, and expand its audience base. Art exhibitions, staged
productions, comedy shows and interactive programmes are lined up throughout this 10-day
celebration for audiences of all ages and backgrounds. The festival continues to facilitate greater
opportunities and awareness for cultural exchange programmes for both countries through
artistic, social and lifestyle activities.

CEX is represented this year by Malaysian writers, painters, comedians, musicians, and theatre
practioners. With wushu, edgy stand-up comedy, theatre performances, visual arts shows,
music and films, there will be something for everyone.

For more details visit:
http://www.facebook.com/CausewayEXchange
Details of the line-up, performance schedule, artists bios, photos and CEX backgrounder: http://causewayexchange.com/

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How to Strengthen Your Social Media Content Marketing Strategy

Social-Media-Trends-2014

By: William Johnson

Setting up a Twitter account or a Facebook page is not a difficult task. However, fostering authentic conversation with a community through those networks without the right social media content marketing strategy – is not.

Content runs the social Web. It is what gives your brand something to talk about with your customers, current and prospective. The evolution of content marketing has opened more avenues to reach your targeted audience. They can read or view your content through RSS feed, blogs, infographics, videos, and other forms of digital content.

Your content marketing strategy should be strengthened time and again and you can enrich your social media content marketing efforts using these tactics.

Strengthen Your Social Media Content Marketing Strategy

Integrating 3 Important Stages

Participation

There is nothing like involving your social media followers in the content creation process. Whether they are industrial thought leaders or customers, co-created content is an investment by the participants and is much bigger and full of significant ideas than what you would normally create on your own.

Anticipation

Build sequential content assets into your social media content marketing plan. Whether it’s a series of videos that you post as pieces of puzzle, or images that identify people in the industry, great content create anticipation of what’s next.

Coordination

Embracing social media is not just about increasing fans, friends, or follower counts. Social media is engaging the community for mutual benefit. Content planning that coordinates extension with bloggers, industrial leaders, customers, employees or members of the media can provide great exposure.

Share Content Multiple Times

Share your blog posts more than once. This strategy has three major benefits:

1) Maximum Traffic: Sharing your content more than once with a different angle each time helps you drive more traffic. Actual visits to your post can increase with each new share.

2) Reach Multiple Time Zones: Posting the same content multiple times helps you expose it to different time zones. Sharing the same content multiple times with a different spin each time helps to reach people living in different time zones with different social media habits.

3) New Followers: If you share some of your old articles, it may be that many of your followers are seeing it for the first time. They may receive value from it even if it’s a bit older, yet still relevant. Consider using the Twitter Counter tool to track the growth of your followers. This will give you insights as to the best time to share some of your older content too.

Host a Twitter Chat

Conversations via a Twitter chat offer a great way to engage with existing followers and prospective clients through a variety of topics. This can also help increase your content’s exposure and make the most of the moment by sharing useful solutions, guidance and actionable tips. By using the chat effectively and getting your audience to participate in the Twitter chat, you can make your business a trusted voice and encourage your social media followers to return for more and more.

The four important stages of effectively using Twitter chat:

1) Curation: Information gathered can be utilized to spark better content and new editorial ideas. Participants will come up with new trends, help to identify key issues within the industry, and share insights on new avenues and opportunities for your business to explore.

2) Develop improved content: Once you have the ideas, you can create both on-page and off-page content and share it on social media. You can even compile a list of problems that need solutions and follow these up with articles or videos guides.

3) Repurpose your content: Once you have created the content, repurpose it into new types to improve the lifespan of your work. If you have found a valuable topic that needs a little more modification, implementing a new method to present the information to your audience will automatically increase its acceptance.

4) Review performance of the content: Reviewing your content’s performance helps you to understand whether or not the content you have produced has had positive impact or not. This will help you to judge how valuable the information is as a source for your content.

Run an A/B Test on Social Networks

As you share the same content to various social media channels using a different angle each time, test out which headlines work best and garner the most clicks:
◾Pick which two headlines you think will perform well for an article.
◾Share both of the headlines.
◾Compare the data for each to find out the best headline.

The data will help you determine which performed better. If you see a big difference in engagement on different headlines, you can even go back to the original post and change the title.

Utilize Facebook Shares

Let’s take a quick look at:

Content through social listening: Create a hashtag to listen to how people related to your brand see your content and use your brand on a daily basis. It’s an easy way to track conversations.

Improve your social media presence through shareable content: Create thought-provoking, conversation-starting content that triggers an emotional response that may compel people to share it with others.

Target specific demographics: The more specific you get, the more consistent your brand will appear. This allows you to focus on those people who are genuinely interested in your brand.

Use attractive procedures to engage your customers: Hosting contests or events is a great way to engage your customers and attract potential buyers. Once you see some of your customers clicking and sharing your content, eventually their friends may also start clicking and sharing the content.

Using LinkedIn to Deliver Personalized Content

LinkedIn is a powerful content marketing platform. It is a potent solution for delivering personalized content to audiences. To start your personalization plan, you have to follow certain steps:

Get personal with your audience by knowing:
◾Geographical location, especially when you want to address unique audience members.
◾What they care about.
◾About their family, community, and the role they play in their company.

Target different industries:
◾Target the company size.
◾Listen to what your audience has to say through social media listening tools.
◾Look at what each audience segment is talking about and accordingly create segment-specific content.
◾Participate in LinkedIn Groups and directly provide content without any sales message.

Google Authorship is a Must

Google Authorship is not just a byline and a photo attached to your content in Google search. Once you connect Google authorship with your Google+ profile, it creates a verified connection between the content and its creator. This gives Google the ability to identify quality, human-centric content.

These principles will undoubtedly raise the bar on your social media content marketing strategy and performance.

This article was first seen on: http://smallbiztrends.com/2014/05/social-media-content-marketing-strategy.html

SugarHillGroup Presents: Gimme Shelter ft. JB (France)

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There’s ladies night on Wednesdays, then there’s GIMME SHELTER – an old school funk, soul, disco, rare grooves and boogie night with French maestro and musical host Jean-Baptiste on the decks.
GIMME SHELTER feat. JB (FR)
Wed 02 Apr
22 mosque st. | Chinatown…
8pm – late

Rang Barsay 2014…The Biggest Beach Party of the Season : Celebrating the Festival of Colors ‘Holi’!

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Saturday 15 th March 2014
Great bolly music, dancing, colors, booze, water, sand, sea, sun and Sentosa!

Rang Barsay 2014 is the biggest beach party of the season not to be missed.
DJ Milan
Dholi King Bhavesh
Water Hose
Paan
Thandai
Colours
Water Guns Fancy and colourful!
VARIOUS FUN FILLED ACTIVITIES
FOOD & DRINKS AVAILABLE AT VENUE
Party this Holi at Azzura Beach Club..!

Book your tickets online at https://vindus.ticketbud.com/rangbarsay2014
or call 90221210 for bulk bookings and enquiries.

Pricey Bubbly!!

 
Most Expensive Champagnes

Champagne is a shining wine and it was named on champagne region in France. Basically cultivated by small individual grower and it also taste like honey and had a depth of fragrance that makes it famous worldwide.
Let’s take a look of some of most expensive champagne in the world:

1. Pernod-Ricard Perrier-Jouet
$50,000
Each of the 100 sets contains twelve bottles of fine, expensive champagne. Marketed only to the ultra-rich, buyers will have the chance personalize their drinking experience by choosing the liqueur used in the champagne—and they’ll have to fly to Eastern France to do so. The sets are being sold to consumers in the United States, Britain, Japan, China, Russia, Switzerland and France. The price even includes a storage nest where the champagne may be allowed to age for up to eight months!

2.Dom Perignon White Gold Jeroboam
$40,000
During the same year, a limited edition bottle of Dom Perignon became the most expensive champagne in the world. Sold in three-liter bottles, the Dom Perignon White Gold Jeroboam was sold to commemorate the New Year. Much of its price, however, is surely due to the white gold bottle from which the expensive wine takes its name.

3. Shipwrecked 1907 Heidsieck
$275,000
These hundred year old bottles of Champagne from the Heidsieck vineyard in Champagne took over eighty years to reach their destination. Shipped to the Russian Imperial family in 1916, a shipwreck off the coast of Finland caused this champagne to be lost at sea until divers discovered over 200 bottles in 1997. Now they’re finally being sold—to wealthy guests at the Ritz-Carlton hotel in Moscow, at least. Of course, the wine’s extraordinary tale and incredible age are what makes it the world’s most expensive champagne.

4. Cristal Brut 1990 “Methuselah”
$17,625
This six-liter, gold-labeled bottle of Cristal Brut 1990, dubbed the Methuselah, was sold at a Sotheby’s auction in New York to an undisclosed buyer in 2005. At the time, Cristal was a favorite of the hip-hop crowd.

Well, other most expensive champagne are Clos Du Mesnil, Dom Perignon Rose, Grande siècle, Ca’Del Bosco, Bollinger Blanc de Noirs Vieilles Vignes Francaises, Schramsberg J schamm and Grande siècleetc.

Temasek Review agrees to sell its domain name for US$1.00

PRESS RELEASE

A preliminary agreement has been reached between the editors of Temasek Review and a non-Singaporean businesswoman on the sale of our domain, temasekreview.com on 23rd October 2010.

About a week ago, when our editorial team first heard about the “rumors” of Temasek Holdings’ interest in our site, we already suspected that Temasek Holdings would never contact us professionally with their “concerns” and would resort to “underhand” means to “rob” us of our domain name, banking on the fact that our editors will not be willing to reveal ourselves fighting the case. We then immediately contacted our host to discreetly source for a buyer for our domain name, which they did.

This “suspicion” has now been reasonably confirmed by Temasek Holdings’ constant refusal to contact us directly and the latest “spins” by many local papers.

Although we have been adequately advised by lawyers in Panama and the US that we have a strong case before the ICANN, we are not willing to waste precious time and resources which should be put to good use. We are also not prepared to reveal our identities to contest the “robbing” of our domain name.

We are of the opinion that the domain itself is worthless and Temasek Review owes it success to NOT the editorial team or the Domain Name but to the authors, contributors and readers.  Temasek Review’s future name, be it named Temasek Revealed, Temasek Unrevealed or Temasek Rejected is irrelevant as long as our readers believes in our dedication and ability to live up to our promise of providing a free and independent platform for Singaporeans without a voice.

We are also concerned with the various smear campaign initiated against Dr. Joseph Ong to “compel” us to surrender our legally registered domain name and the goodwill that comes with it. The fact that Dr. Joseph Ong is unfortunately caught in the crossfire between Temasek Holdings and Temasek Review is also one of the main reasons why we decided to sell off our domain name, we felt that it is unfair to the doctor, a fellow Singaporean to have to suffer because of us.

The following are key points agreed upon with our buyer:

1. The purchase price for the domain be agreed at a token sum of US$1.00 and buyer agrees to a further payment for goodwill, the equivalent of 12 months’ dedicated server lease with our present host (paid directly to our host).

2. The buyer agrees to allow us to (unconditionally) continue the use of the domain name for up to 90 days upon the completion of the transfer of the domain name ownership so that we can properly and adequately inform our readers of our new domain name. During the transitioning period of 90 days, the buyer will have no say whatsoever in the running of our site.

3. That both buyer and seller agree to engage the service of our present host to complete the transfer of the domain name ownership, who is also the sponsoring registrar of our domain name. The ownership transfer for the domain is expected to be completed within 7 days.

4.  That the identity of both buyer and seller be kept strictly confidential, before and after the sale.

For the record, we have also informed the buyer that there is an EXTREMELY HIGH possibility that Temasek Holdings (or its subsidiaries) may try to “rob” her of her newly acquired domain name and she has assured us that she will defend the “robbing” of the domain name to the best of her ability.

This is also one of the main reasons why we decided to sell her the domain name although we do have other offers, some offering high as US$30,000 for a once-off. (We would like to see Temasek Holdings argue their case with both parties represented).

We are glad that we can put the issue of site / domain name behind us and move on to concerntrate on the larger and important issues at hand. Temasek Review (or whatever it will be called after the sale) will continue to champion the rights of the people at all cost for one and ONLY one reason:

BECAUSE WE ARE SINGAPOREANS

.

Amanda Tan

for Temasek Review