Get Millennials to Perform in 5 Easy Steps

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BY

Are they entitled or selfless? Whatever your point of view, how to get your youngest staffers to perform at their highest level.

Millennials represent the future of the workforce, but how exactly do you manage this unique generation of talent? It’s a question that comes up over and over again. At a recent conference, I may have found the answer–and it may be easier than you think.

As conference participants hashed through the changes they expect in business, tech and product innovation, I saw one central theme emerge that I think could have a profound effect on business leaders: understanding the orientation different generations have toward work.

What binds the 20-something millennials? They’re looking for meaning in work. And that doesn’t always sit well with older folks. In a breakout, one baby boomer said simply: “Work can’t be fun.”

And then the room exploded.

Most people under age 40 grimaced and a heated debate was on. But as the conversation continued, we began to reach some consensus: If younger people are beginning to lead our society, and if they consider meaning in their search for careers, then it stands to reason that the idea of meaningful work is becoming more mainstream.

According to 1950s psychologist Abraham Maslow’s hierarchy of needs, self-actualization–defined as living up to your true potential–sits at the top of the chart. It comes after esteem, which is characterized by achievement. This makes sense when you think of what drove baby boomersearning money, position, perks, and prestige. Baby boomers defined themselves by their professional accomplishments. But is self-actualization itself undergoing a shift? If we’re now seeing a trend toward finding meaning in our work, and having fulfillment beyond accomplishment, then how do you manage younger employees whose meaning is paramount to their motivation?

With that in mind, here are five traditional management tactics that may prove helpful–altered to motivate those that are driven by meaning:

1. Focus on results. 

Give your younger employees autonomy–the freedom and opportunity to tell you how they want to achieve the desired results. Then hold them accountable to that result.

2. Motivate.

Ask your younger employee to define why a project or job is fulfilling. In other words, help them find their purpose. At your one-on-one catch-ups, bring up the topic. Make them responsible for defining and creating their own fulfillment within your company or project.

3. Build teams.

Put your employees in charge of developing and running some fun team-building events. The act of bringing people together is a core aspect of creating meaning in one’s life. Get them to come up with a community-building strategy and run with it.

4. Develop a mission. Together.

Have your young employee take the reins in running a “mission-refining” initiative. You may already have a clear mission. But sometimes it could use some updating. Have staffers run this and then ask them to not only define the mission of the company, but have each employee create a personal mission for their job that fits into the broader company’s mission.

5. Help them reach peak performance. 

Millennials want peak experiences and this includes in their careers. Provide them with tools for identifying their talents and ways for them to leverage this in their jobs. Ask them if they are experiencing peak performance. (Or use this questionnaire as a tool to identify specific needs around performance.)

With these tactics, you’re bound to see more engagement among your younger employees. This demographic gets a bad rap for not being as motivated as the older generations–but it’s often really untapped potential. The problem in many cases is that they are motivated by something different than their parents are. Without recognizing it and seizing upon it, you risk losing the brilliance of generation that is going to be leading us in the next 15 years

As seen on: http://www.inc.com/laura-garnett/get-millennials-to-perform-5-easy-steps.html

 

KFC Singapore chooses new creative agency

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KFC Singapore’s account has moved from Grey as the brand appoints a new creative agency.

KFC Singapore has appointed Ren Partnership to be its creative agency, effective March 2014.

Virginia Ng , senior marketing director, KFC Singapore said that it hoped to harness the agency’s “regional fast food experience” to take the brand to the next level.

The agency has already worked on three campaigns with KFC Singapore. The first was in January this year which was its KFC Rice Bucket and the re-introduction of the Bandito Pockett, both of which Ng says has “displayed results”.

The brand’s incumbent was Grey Singapore. Chiu declined to reveal the worth of the account.

 

As seen on: http://www.marketing-interactive.com/kfc-singapore-chooses-new-creative-agency/

‘Listen, listen, listen, Linda!’

http://http://www.youtube.com/watch?v=aFYsJYPye94

Negotiating foreign policy? Nope. Cupcakes.

This 3-year-old boy is giving it his best shot with mom, Linda Beltran, who posted this precious video on YouTube.

We can see litigation and lobbying in his future.

How could you say no to that face?

SugarHillGroup Presents: Gimme Shelter ft. JB (France)

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There’s ladies night on Wednesdays, then there’s GIMME SHELTER – an old school funk, soul, disco, rare grooves and boogie night with French maestro and musical host Jean-Baptiste on the decks.
GIMME SHELTER feat. JB (FR)
Wed 02 Apr
22 mosque st. | Chinatown…
8pm – late

Rang Barsay 2014…The Biggest Beach Party of the Season : Celebrating the Festival of Colors ‘Holi’!

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Saturday 15 th March 2014
Great bolly music, dancing, colors, booze, water, sand, sea, sun and Sentosa!

Rang Barsay 2014 is the biggest beach party of the season not to be missed.
DJ Milan
Dholi King Bhavesh
Water Hose
Paan
Thandai
Colours
Water Guns Fancy and colourful!
VARIOUS FUN FILLED ACTIVITIES
FOOD & DRINKS AVAILABLE AT VENUE
Party this Holi at Azzura Beach Club..!

Book your tickets online at https://vindus.ticketbud.com/rangbarsay2014
or call 90221210 for bulk bookings and enquiries.

The Biggest Mistake You’re Making in Social Media BY Carrie Kerpen

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A recent report, called the “State of Social Media Marketing,” compiled by social-analytics company socialbakers, released loads of data about the social strategies of brands across 80 countries and 20 industries. But one stat in particular stood out to me as a big red flag for how marketers approach social media.

When listing their most important goals for social media, 62% of the brands surveyed said customer acquisition, while only 29% said customer care.

There’s a huge disconnect here.

Think back to the basics, folks. The best way to get a new customer isn’t to pound them over the head with a marketing message. Generally, the companies that have seen the best results are the ones that are recommended to people by current customers. A company has a great product or service, customers love it, customers share it with their friends, and–voila! New customers.

The absolute first step in social media should be to get your current customers connected to you. 

There are so many benefits to connecting to your current customers online. They include, but are not limited to, the following:

1. Opportunity to observe: When you connect to your current customers, you can watch how they interact with you and your brand. On some networks, such as Twitter, you can even see what their needs are way beyond your own product or service. Connecting with your current customers gives you insight into who your customers really are and what they’re looking for to make their lives easier.

2. Opportunity to activateLet’s say you need to move some inventory quickly. Doing a huge flash sale might damage your brand’s pricing perception with new customers–they may think you’re not worth full price if they’ve been introduced to you at a significant discount. However, your current clients who know and love you will appreciate a “customer-only” activation, like a secret price drop. Consider creating social groups of your best customers, and look for activations they can share to help move product.

3. Opportunity to advocate: Most people don’t believe that companies tell the truth in advertising. It always amazes me that companies think that shifting their ad messages to short social updates will change anything about that.

A company talking about itself is advertising, whether it’s on a paid medium or a Facebook page. But if you can get your customers talking about you, that’s advocacy. Give your customers simple, shareable tools to advocate on your behalf, and you’ll see new customers as a result.

New customers are a byproduct of taking care of your current customers in social media. So go look at your social-content calendars right now, and ask: Have we done enough for the ones who already love us?

CARRIE KERPEN is the co-founder and CEO of Likeable Media, which she grew from a husband-and-wife consulting firm into a global social media and word-of-mouth marketing agency. She led her team to more than $15 million in revenue and landed the agency on the Inc. 500 in 2011 and 2012.

As seen on: http://www.inc.com/carrie-kerpen/social-media-success-strategy-and-customer-care.html