The Perfect Spin

How to Strengthen Your Social Media Content Marketing Strategy

Social-Media-Trends-2014

By: William Johnson

Setting up a Twitter account or a Facebook page is not a difficult task. However, fostering authentic conversation with a community through those networks without the right social media content marketing strategy – is not.

Content runs the social Web. It is what gives your brand something to talk about with your customers, current and prospective. The evolution of content marketing has opened more avenues to reach your targeted audience. They can read or view your content through RSS feed, blogs, infographics, videos, and other forms of digital content.

Your content marketing strategy should be strengthened time and again and you can enrich your social media content marketing efforts using these tactics.

Strengthen Your Social Media Content Marketing Strategy

Integrating 3 Important Stages

Participation

There is nothing like involving your social media followers in the content creation process. Whether they are industrial thought leaders or customers, co-created content is an investment by the participants and is much bigger and full of significant ideas than what you would normally create on your own.

Anticipation

Build sequential content assets into your social media content marketing plan. Whether it’s a series of videos that you post as pieces of puzzle, or images that identify people in the industry, great content create anticipation of what’s next.

Coordination

Embracing social media is not just about increasing fans, friends, or follower counts. Social media is engaging the community for mutual benefit. Content planning that coordinates extension with bloggers, industrial leaders, customers, employees or members of the media can provide great exposure.

Share Content Multiple Times

Share your blog posts more than once. This strategy has three major benefits:

1) Maximum Traffic: Sharing your content more than once with a different angle each time helps you drive more traffic. Actual visits to your post can increase with each new share.

2) Reach Multiple Time Zones: Posting the same content multiple times helps you expose it to different time zones. Sharing the same content multiple times with a different spin each time helps to reach people living in different time zones with different social media habits.

3) New Followers: If you share some of your old articles, it may be that many of your followers are seeing it for the first time. They may receive value from it even if it’s a bit older, yet still relevant. Consider using the Twitter Counter tool to track the growth of your followers. This will give you insights as to the best time to share some of your older content too.

Host a Twitter Chat

Conversations via a Twitter chat offer a great way to engage with existing followers and prospective clients through a variety of topics. This can also help increase your content’s exposure and make the most of the moment by sharing useful solutions, guidance and actionable tips. By using the chat effectively and getting your audience to participate in the Twitter chat, you can make your business a trusted voice and encourage your social media followers to return for more and more.

The four important stages of effectively using Twitter chat:

1) Curation: Information gathered can be utilized to spark better content and new editorial ideas. Participants will come up with new trends, help to identify key issues within the industry, and share insights on new avenues and opportunities for your business to explore.

2) Develop improved content: Once you have the ideas, you can create both on-page and off-page content and share it on social media. You can even compile a list of problems that need solutions and follow these up with articles or videos guides.

3) Repurpose your content: Once you have created the content, repurpose it into new types to improve the lifespan of your work. If you have found a valuable topic that needs a little more modification, implementing a new method to present the information to your audience will automatically increase its acceptance.

4) Review performance of the content: Reviewing your content’s performance helps you to understand whether or not the content you have produced has had positive impact or not. This will help you to judge how valuable the information is as a source for your content.

Run an A/B Test on Social Networks

As you share the same content to various social media channels using a different angle each time, test out which headlines work best and garner the most clicks:
◾Pick which two headlines you think will perform well for an article.
◾Share both of the headlines.
◾Compare the data for each to find out the best headline.

The data will help you determine which performed better. If you see a big difference in engagement on different headlines, you can even go back to the original post and change the title.

Utilize Facebook Shares

Let’s take a quick look at:

Content through social listening: Create a hashtag to listen to how people related to your brand see your content and use your brand on a daily basis. It’s an easy way to track conversations.

Improve your social media presence through shareable content: Create thought-provoking, conversation-starting content that triggers an emotional response that may compel people to share it with others.

Target specific demographics: The more specific you get, the more consistent your brand will appear. This allows you to focus on those people who are genuinely interested in your brand.

Use attractive procedures to engage your customers: Hosting contests or events is a great way to engage your customers and attract potential buyers. Once you see some of your customers clicking and sharing your content, eventually their friends may also start clicking and sharing the content.

Using LinkedIn to Deliver Personalized Content

LinkedIn is a powerful content marketing platform. It is a potent solution for delivering personalized content to audiences. To start your personalization plan, you have to follow certain steps:

Get personal with your audience by knowing:
◾Geographical location, especially when you want to address unique audience members.
◾What they care about.
◾About their family, community, and the role they play in their company.

Target different industries:
◾Target the company size.
◾Listen to what your audience has to say through social media listening tools.
◾Look at what each audience segment is talking about and accordingly create segment-specific content.
◾Participate in LinkedIn Groups and directly provide content without any sales message.

Google Authorship is a Must

Google Authorship is not just a byline and a photo attached to your content in Google search. Once you connect Google authorship with your Google+ profile, it creates a verified connection between the content and its creator. This gives Google the ability to identify quality, human-centric content.

These principles will undoubtedly raise the bar on your social media content marketing strategy and performance.

This article was first seen on: http://smallbiztrends.com/2014/05/social-media-content-marketing-strategy.html

Manchester United and David Moyes Part ways

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A statement on the club’s official website read: “Manchester United has announced that David Moyes has left the club.

“The club would like to place on record its thanks for the hard work, honesty and integrity he brought to the role.”

As most expected- Manchester United arguably England’s most successful football club – has parted way with its beleaguered manager David Moyes. It comes as a relieve to many and a shock to a few namely – Phil Neville, Steve Round and Fellaini.

In my opinion its good riddance Moyes- I thank you for making me the butt of the football banter this season at the local bar. I thank you for breaking all new records for the club. It’s been a while since we broke 8 records a season. Thank you for the countless tweets that had me cringing – Most importantly, I thank you for this banner:

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But the only real sadness I feel from your departure will be that you will be the last real connection we will have to Sir Alex Ferguson.

No drama- adios fella. Here’s wishing you the best.

 

 

 

 

Get Millennials to Perform in 5 Easy Steps

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BY

Are they entitled or selfless? Whatever your point of view, how to get your youngest staffers to perform at their highest level.

Millennials represent the future of the workforce, but how exactly do you manage this unique generation of talent? It’s a question that comes up over and over again. At a recent conference, I may have found the answer–and it may be easier than you think.

As conference participants hashed through the changes they expect in business, tech and product innovation, I saw one central theme emerge that I think could have a profound effect on business leaders: understanding the orientation different generations have toward work.

What binds the 20-something millennials? They’re looking for meaning in work. And that doesn’t always sit well with older folks. In a breakout, one baby boomer said simply: “Work can’t be fun.”

And then the room exploded.

Most people under age 40 grimaced and a heated debate was on. But as the conversation continued, we began to reach some consensus: If younger people are beginning to lead our society, and if they consider meaning in their search for careers, then it stands to reason that the idea of meaningful work is becoming more mainstream.

According to 1950s psychologist Abraham Maslow’s hierarchy of needs, self-actualization–defined as living up to your true potential–sits at the top of the chart. It comes after esteem, which is characterized by achievement. This makes sense when you think of what drove baby boomersearning money, position, perks, and prestige. Baby boomers defined themselves by their professional accomplishments. But is self-actualization itself undergoing a shift? If we’re now seeing a trend toward finding meaning in our work, and having fulfillment beyond accomplishment, then how do you manage younger employees whose meaning is paramount to their motivation?

With that in mind, here are five traditional management tactics that may prove helpful–altered to motivate those that are driven by meaning:

1. Focus on results. 

Give your younger employees autonomy–the freedom and opportunity to tell you how they want to achieve the desired results. Then hold them accountable to that result.

2. Motivate.

Ask your younger employee to define why a project or job is fulfilling. In other words, help them find their purpose. At your one-on-one catch-ups, bring up the topic. Make them responsible for defining and creating their own fulfillment within your company or project.

3. Build teams.

Put your employees in charge of developing and running some fun team-building events. The act of bringing people together is a core aspect of creating meaning in one’s life. Get them to come up with a community-building strategy and run with it.

4. Develop a mission. Together.

Have your young employee take the reins in running a “mission-refining” initiative. You may already have a clear mission. But sometimes it could use some updating. Have staffers run this and then ask them to not only define the mission of the company, but have each employee create a personal mission for their job that fits into the broader company’s mission.

5. Help them reach peak performance. 

Millennials want peak experiences and this includes in their careers. Provide them with tools for identifying their talents and ways for them to leverage this in their jobs. Ask them if they are experiencing peak performance. (Or use this questionnaire as a tool to identify specific needs around performance.)

With these tactics, you’re bound to see more engagement among your younger employees. This demographic gets a bad rap for not being as motivated as the older generations–but it’s often really untapped potential. The problem in many cases is that they are motivated by something different than their parents are. Without recognizing it and seizing upon it, you risk losing the brilliance of generation that is going to be leading us in the next 15 years

As seen on: http://www.inc.com/laura-garnett/get-millennials-to-perform-5-easy-steps.html

 

The Biggest Mistake You’re Making in Social Media BY Carrie Kerpen

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A recent report, called the “State of Social Media Marketing,” compiled by social-analytics company socialbakers, released loads of data about the social strategies of brands across 80 countries and 20 industries. But one stat in particular stood out to me as a big red flag for how marketers approach social media.

When listing their most important goals for social media, 62% of the brands surveyed said customer acquisition, while only 29% said customer care.

There’s a huge disconnect here.

Think back to the basics, folks. The best way to get a new customer isn’t to pound them over the head with a marketing message. Generally, the companies that have seen the best results are the ones that are recommended to people by current customers. A company has a great product or service, customers love it, customers share it with their friends, and–voila! New customers.

The absolute first step in social media should be to get your current customers connected to you. 

There are so many benefits to connecting to your current customers online. They include, but are not limited to, the following:

1. Opportunity to observe: When you connect to your current customers, you can watch how they interact with you and your brand. On some networks, such as Twitter, you can even see what their needs are way beyond your own product or service. Connecting with your current customers gives you insight into who your customers really are and what they’re looking for to make their lives easier.

2. Opportunity to activateLet’s say you need to move some inventory quickly. Doing a huge flash sale might damage your brand’s pricing perception with new customers–they may think you’re not worth full price if they’ve been introduced to you at a significant discount. However, your current clients who know and love you will appreciate a “customer-only” activation, like a secret price drop. Consider creating social groups of your best customers, and look for activations they can share to help move product.

3. Opportunity to advocate: Most people don’t believe that companies tell the truth in advertising. It always amazes me that companies think that shifting their ad messages to short social updates will change anything about that.

A company talking about itself is advertising, whether it’s on a paid medium or a Facebook page. But if you can get your customers talking about you, that’s advocacy. Give your customers simple, shareable tools to advocate on your behalf, and you’ll see new customers as a result.

New customers are a byproduct of taking care of your current customers in social media. So go look at your social-content calendars right now, and ask: Have we done enough for the ones who already love us?

CARRIE KERPEN is the co-founder and CEO of Likeable Media, which she grew from a husband-and-wife consulting firm into a global social media and word-of-mouth marketing agency. She led her team to more than $15 million in revenue and landed the agency on the Inc. 500 in 2011 and 2012.

As seen on: http://www.inc.com/carrie-kerpen/social-media-success-strategy-and-customer-care.html